Real estate case studies
Real clients · Real numbers · No ranges

What mosAIQ actually delivers
inside a real estate business.

Two agents. Different tracks. Different pain points. Same outcome: admin eliminated, revenue recovered, more time on relationships.

🏠
James Okafor
Residential Agent · Miami, FL
🏛
Hartwell Commercial Group
CRE Brokerage · Dallas, TX
James Okafor — Residential
Hartwell Commercial Group — CRE
James Okafor Realtor Miami
Residential Agent · Deployed January 2025
James Okafor
Miami, FL · Licensed Realtor · Solo agent
Buyer representation Seller representation Investment properties
📈
24 deals/yr
Transactions at time of engagement
💵
$11.2M
Annual sales volume
📋
Plans 1, 4 & 5
Always Open + Referral + Social Content
⚡
18 days
Contract to fully live platform
$31,400
Referral fees recovered in year one
↑ from $0 identified pre-audit
4 deals
Additional closings from lead response improvement
↑ vs prior year same period
22 hrs
Admin hours eliminated per week
↑ returned to client-facing work
$19,764
Annual retainer cost · Net ROI: $174K+ year one
↑ 880% year-one ROI
Additional Revenue by Agent Group — Year One
Cumulative value attributed to each deployed plan
Plan 4 Referral Fees
$31,400
Plan 1 Lead Recovery
$25,200
Plan 5 Social Leads
$16,600
Admin Time Saved
$14,000
Monthly Transaction Volume — 2025
Closings per month · mosAIQ deployed February 2025
J
F
M
A
M
J
J
A
S
O
N
D
Before mosAIQ After deployment (Mar 2025)
Referral Fee Collection Rate
Outgoing referrals · fees collected as % of fees owed
61%
Before
mosAIQ
97%
After
mosAIQ
+$31.4K
recovered
Year one
gain
Weekly Hours — James · Before vs After
How 50 hours/week are spent
Before mosAIQ
Admin & email
22 hrs
Client work
13 hrs
After mosAIQ
Admin & email
5 hrs
Client work
30 hrs ↑

Before & After — Day-to-Day Reality

Before mosAIQ
😑Responding to Zillow leads 4–6 hours after inquiry — losing 3+ deals/year to faster competitors
😑7 outgoing referrals/year — only 4 fees ever collected. $13,500 lost annually with no paper trail
😑Posting on Instagram twice a month — inconsistent, generating zero inbound leads
😑Spending 22 hrs/week on admin, emails, and scheduling before touching a single client
😑Past client database of 140 contacts — never systematically touched after closing
→
After mosAIQ
✅Every Zillow, Realtor.com, and DM inquiry responded to in 60 seconds — 4 additional closings year one
✅7 outgoing referrals — all 7 fee agreements signed before first showing — $31,400 collected
✅The Broadcaster™ posts 4×/week across Instagram, Facebook, TikTok — 3 inbound buyer leads/month
✅Admin reduced to 5 hrs/week — 22 hours returned to client relationships and prospecting
✅The Connector™ monitors all 140 past clients — 2 referral deals generated in year one
"I almost didn't book the audit because I thought it would be a sales pitch. It wasn't. They showed me $31,400 in referral fees I had generated for other agents and never collected. The number was embarrassing. I signed up that afternoon. Eighteen days later everything was live. I haven't chased a single referral fee since."
James Okafor
Licensed Realtor · Miami, FL · 24 transactions/year
📈 $31,400 recovered · 880% ROI · Year one
Plans deployed
📞 Plan 1 — Always Open
📲 Plan 4 — Referral & Network Engine
📢 Plan 5 — Listing & Social Content
Key agents running
📞 Answering Machine™
📲 ReferralDesk™ Portal
📄 Fee Agreement Agent
💴 Commission Trigger
📢 The Broadcaster™
🤝 The Connector™
🎁 Referral Thank-You Agent
Hartwell Commercial Group Dallas
Commercial Brokerage · Deployed April 2025
Hartwell Commercial Group
Dallas, TX · Est. 2015 · 6 brokers · Tenant rep + investment sales
Tenant representation Investment sales Office & industrial
💼
$62M
Annual deal volume at time of engagement
👥
6 brokers
2 senior, 3 mid-level, 1 junior + 2 admin
📋
Plans 2, 6 & 7
Reputation + Deal Engine + Operations
⚡
22 days
Contract to fully live platform
280 hrs
Annual broker hours recovered from proposal & LOI production
↑ returned to deal origination
$218K
Additional GCI in year one from recovered capacity
↑ vs prior year same period
5 min
LOI generation time — down from 4.5 hours average
↓ 98% time reduction
$38,964
Annual retainer · Net ROI: $179K year one
↑ 459% year-one ROI
Time Per Proposal — Before vs After
Average hours per LOI / comp report / ProForma
Before mosAIQ
LOI drafting
4.5 hrs
Comp report
3.8 hrs
ProForma model
5.2 hrs
After mosAIQ
LOI Engine™
5 min
CompIQ™
3 min
ProForma™
8 min
Firm GCI Monthly Run Rate — 2025
Gross commission income · mosAIQ deployed April 2025
mosAIQ live $385K $402K $468K $536K
JanMarMayJulSepNovDec
Active Pipeline Deals — Before vs After
Deals actively managed per broker (avg)
6.2 deals
Before
9.8 deals
After
+58%
capacity
Increase
Proposals Submitted per Month
LOIs + comp reports + ProFormas · entire firm
Before (avg)
8/mo
Month 1
11/mo
Month 3
16/mo
Month 6
21/mo
Month 9
25/mo

Before & After — Day-to-Day Reality

Before mosAIQ
😑Senior brokers spending 4.5 hrs per LOI — averaging 3 LOIs/week = 13.5 hrs/week on one task
😑Comp reports manually compiled from CoStar — 3.8 hrs each, only done when client specifically asked
😑Zero Google reputation management — 2 unanswered negative reviews sitting for 8 months
😑OwnerDesk reporting done manually — owner clients calling weekly for status updates
😑8 proposals per month total — bottlenecked by production time, not deal flow
→
After mosAIQ
✅LOI Engine™ produces fully populated LOIs in 5 minutes — brokers spend time on strategy, not formatting
✅CompIQ™ pulls and formats comp data in 3 minutes — proactive comp sharing became a prospecting tool
✅The Shield™ monitors Google + CoStar daily — both reviews responded to and resolved within 48 hours of deployment
✅OwnerDesk™ sends automated weekly reports — owner client calls dropped from 14/week to 2/week
✅25 proposals per month by month 9 — same 6 brokers, 3× output
"Our senior brokers were spending half their week building proposals. Not bad proposals — good ones. But the AI builds them faster and they just review and approve. Within 90 days we had doubled our proposal output. By month nine we were at 25 per month with the same team. The additional GCI more than covered the retainer within 60 days."
Rachel Hartwell
Principal, Hartwell Commercial Group · Dallas, TX · 6-broker CRE firm
📈 $218K additional GCI · 459% ROI · Year one
Plans deployed
🛡 Plan 2 — Reputation Command
📋 Plan 6 — Deal & Proposal Engine
🏛 Plan 7 — Operations & Retention
Key agents running
📋 LOI Engine™
📈 CompIQ™
💵 ProForma™
🛡 The Shield™
🏛 OwnerDesk™
🔄 Lease Expiration Win-Back
📊 Pipeline Intelligence
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